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YOU ARE STILL "JOU MA SE KIND"
We were privileged to produce this heartbreaking yet impactful campaign with Ogilvy Cape Town for the Western Cape Government.
Every son and daughter carries a voice inside them; the voice of their mother. This spot, directed by Rob Smith, seeks to honour young lives lost to road incidents in the Western Cape through the voices of the women who loved them most, and encourage responsible driving.
If not for you, drive safely for her.
Above: the hero TVC.
Below: Interviews with real mothers.


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